Home > Event > The New Mom Uniform of Park Slope
16 January, 2019
12:00 pm

By Hayley Krischer – The New York Time 

It involves clompy ol’ clogs and a mysterious strap.

       In the 1950s, women across the country wore practical, button-down housedresses with tight waists and deep pockets. In the ’80s, shoulder pads were a symbol of power in the workplace, but also up and down supermarket aisles. In the aughts, moms (and their daughters) wore a whole lot of Juicy Couture velour sweatsuits.

For years, black Lululemon yoga pants and Uggs were the axis of the mom uniform, until the media cruelly shamed women out of them. Then last year, a pair of deliberately beaten-up-looking $500 Golden Goose sneakers and what is known as simply the “Amazon jacket,” a $130 parka, was seen on moms in Chappaqua and Short Hills alike.

But in Brooklyn recently, a decidedly more bohemian expression of middle-aged fashion has emerged.

This ensemble is made up of two accessories: Part 1 is the No. 6 clog, which has become ubiquitous in upscale Brooklyn neighborhoods and on celebrities like Keri Russell, Julianne Moore and Claire Danes.

Part 2 is the Salt strap, a thick, detachable handbag strap woven from bright colors, made to hook onto luxury bags, as Salt’s Instagram account promotes vividly, like the $2,500 Gucci, the $3,300 Hermès, a $2,600 Celine or a $1,700 Chloé.

Zora Ginsburg, a mother of two and a sales specialist for Rebecca Taylor who lives in the Clinton Hill section of Brooklyn, has been wearing her No. 6 clogs for about eight years. She owns them in a variety of colors — the shearling, the slides, the zip-up boots — and never deviates from the brand. When she’s not wearing No. 6 clogs, she’s wearing Isabel Marant bootees and Dr. Martens.

Ms. Ginsburg was introduced to the strap by her friend Kacy Lubell, an owner of Salt, and rotates multiple straps between her Balenciaga, Fendi and Proenza Schouler PS1 bags. (Ms. Ginsburg once helped style a Salt shoot and in return received a strap; the rest, she paid for.)

Ms. Ginsburg was glad to see the strap taking off around Brooklyn and didn’t think that an army of look-alike moms was impeding her look.

“It’s like we’re matching,” she said, noting that the strap reminded her of the woven friendship bracelets she used to make in camp. “It’s a unique way of styling yourself. When I see someone in a strap or a clog I don’t have, I think, ‘That looks good. I want that.’”

Zora Ginsburg, sales specialist and mother of two, in her version of the look.

This wasn’t the intention, to be so matchy. “We view the Salt strap more as a way to make your bag unique,” Ms. Lubell wrote in an email. “Customers send us so many bag and strap combinations and it seems like everyone is wearing it differently.” (Ms. Lubell said she “lives” in her No. 6 clogs and her strap.)